Designing products with purpose & precision.
Work.
(09—25)
(09—25) 15+ years of crafting impactful digital products, defining brands, and driving creative strategy
About.
Over the years I've helped pioneering startups and iconic global brands deliver better digital products.
I’m a hands-on Design Director with a focus on visual and interaction design, backed by a broader commitment to building, scaling, and delivering great digital products.
My work spans multiple sectors, including streaming, publishing, charity, and sport; guiding projects from early concepts and prototypes through to detailed UI and scalable design systems.
I build and support design teams, mentor designers, and set up the tools and processes that keep delivery consistent and effective.
Ultimately, what drives me is an inquisitive nature and a desire to prototype and test what I’m designing — exploring ideas through making, and pushing each project toward something truly special.
Lastly, and above all, I take pride in turning complex problems into simple, elegant solutions; always with a sharp eye for detail, a commitment to quality, and a love for craft.
Download CV (PDF)
Clients.
In recent months, I’ve delivered projects for... OVO, European Tour Golf & WTA
- Ford
- SMRG
- Royal Opera House
- FIFA
- Olympics
- Television Academy
- Skylark
- NBCU
- BT Sport
- Fox
- BFI
- Discovery
- BBC
- Channel 4
- Virgin Media
- DR-DK
- EE
- MTV
- MBC
- ITV
- Microsoft
- Dave
- Freeview
- Youview
- Adidas
- Aston Martin
- Volvo
- Bentley
- Honda
- Dunhill
- Sony
- Boehringer Ingelheim
Expertise.
1
Product Design
Systems + Simplicity
I'm comfortable at any stage of design execution, from conceiving concepts and paradigms through to detailed product specifications. I sweat the small stuff (where and when it offers value), with a high attention to detail that shines through in the solutions I've helped deliver. A keen advocate for systematic delivery, stripped of unnecessary complexity and always focussed on providing accessible, intuitive and often delightful user experiences.
2
IxD
Prototype + Motion
My approach to design often benefits from a degree of interaction-based exploration. As a proficient no-code specialist, I’ve built and tested numerous data and motion led prototypes across a range of platforms. In addition, my history in front-end development provides a strong understanding of technical opportunities, enabling clear handover and effective collaboration with engineering teams.
3
Digital Branding
Positioning + Identity
I've worked in partnership with leading branding agencies to translate and evolve identities into impactful digital experiences for major clients including Formula 1, the Olympics, and the BBC. I've also worked closely with startups and scale-ups, collaborating directly with founders to craft distinctive identities and deliver cohesive brand collateral that supports growth and recognition.
4
Team Leadership
Growth + Mentoring
I've led and mentored high-performing design teams, most recently as Design Director at Ostmodern, where I helped drive the company's growth from 4 to over 100 employees. I'm confident in establishing scalable design processes, implementing effective delivery strategies, and setting quality benchmarks to ensure excellence across all stages of product development.