CASE STUDY ↓
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The Emmys,
Awards submissions platform
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Responsive web + iOS + Android + Smart TV
For years, entries for The Emmys were reviewed and voted on using physical media. A major shift was needed to give Television Academy members easy digital access to their assigned content, ensuring they had all the necessary resources to cast informed votes.
Extending the Television Academy’s digital brand
As part of the product design process, an opportunity was identified to evolve and enhance the Television Academy’s digital brand presence. A custom icon set was developed, drawing visual cues from the master brand and adding much-needed clarity and signposting throughout the product experience.
The palette and typography were also adjusted within the existing brand constraints to improve legibility and deliver a more polished interface, particularly for longer-form content. Did we manage to retire Verdana? Sadly, not quite!
The palette and typography were also adjusted within the existing brand constraints to improve legibility and deliver a more polished interface, particularly for longer-form content. Did we manage to retire Verdana? Sadly, not quite!
Delivering a multi-platform viewing experience
I worked alongside user researchers, experience designers, and product teams to deliver detailed design specifications for handoff to Ostmodern’s in-house engineering team.
Broadly, the product needed to evolve across three key phases of the awards season ↓
- Provide paid entrants, both individuals and networks, a platform to promote submissions for first-round nomination voting
- Showcase Emmy nominees and support final-round voting
- Celebrate and spotlight Emmy winners
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Key design objectives ↓
- Support users with varying roles, experience levels, and goals
- Help users navigate the competition and adapt to diverse content types and volumes
- Serve as the single, trusted destination for all submissions, encouraging broader viewing to support informed voting
- Accommodate multiple competition structures and platform features
- Minimise bias while encouraging more partners to share content on-platform
- Streamline editorial and admin workflows by simplifying core user touchpoints
- Industry
- Entertainment
- Video on Demand
- Platforms
- Responsive web
- iOS + Android app
- Smart TV
- My role
- Design Direction
- Prototyping
- UI
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Next Project
Ostmodern
(09—25)
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