Ostmodern,

A key role and passion of mine at Ostmodern was championing the design and continuous evolution of the studio’s brand identity. The latest update, launched in early 2024, introduced a more refined and enduring aesthetic.

A key change was the adoption of PP Mori as the primary typeface; a clean, geometric sans-serif with unique flourishes that brought clarity and character to all design outputs.

The colour palette became more neutral, and the presentation of work shifted away from client-led branding, allowing Ostmodern to take greater ownership and feel more connected to its portfolio.

As a confident no and low-code practitioner, I’ve designed and developed several iterations of Ostmodern’s website. This latest version is a focused and refined showcase of the studio’s best project work, team thinking, and service offering.

Built in Webflow, the site uses a neutral visual language to let the work speak for itself, while offering a clear window into Ostmodern’s user and business focused approach to product design.

Elegant, purposeful interactions guide and engage users throughout. Everything is powered by a fully editorial CMS, giving internal teams the tools to regularly update projects, journal posts, and key promotional moments across the site.

In my role as Design Director, I was responsible for overseeing all digital design output and brand communications across the studio. This included the creation and governance of core design templates covering everything from pitch decks and documentation to social content, print materials, studio graphics, and event assets.

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Quality, consistency, simplicity sat at the heart of everything Ostmodern produced — creating a strong visual platform to support what the studio did best: better digital products.